The DM Workflow That Books 5+ Qualified Sales Calls A Day

This script SPECIFICALLY for anyone who helps other businesses (B2B) with lead gen.
Example: B2B Coach | Agency Owner | B2B Consultant | HT B2B SaaS | B2B Services
  • This DM script is working TODAY and consistently booking daily qualified sales calls.
  • I am going to give you the SOP down to detail, so you understand how it works.
  • We also build out custom DM scripts GUARANTEED to outperform your own.
  • Watch until the end to find out how you can get one.
Rule 1: Do NOT Copy/Paste
Follow the script throughout your day, but understand sometimes, you will need to go against it & use your intuition and skills. After all, you're likely having a human to human conversation.
With that in mind, also don't get cocky and go completely off script, or you won't get the value.
Phase 1: The Engagement Phase
Before we send a DM, we want to warm the lead up first with some engagement.
  • Instagram's algorithm tracks EVERYTHING. If you send a DM out of nowhere, it's seen as SPAM.
  • It's also a red flag for the person you're messaging. A few engagements go a long way.
  • When leaving the comment, you also want to personalise it when you can:
General Comment:
Great post
🔥
  • Just another comment (gets ignored)
Specific Comment
This is solid, we did something similar and it worked well.
Nice, how long did it take to setup?
  • Thoughtful question (recognises you)
Sending The Opener
  • This workflow works best with a DIRECT opener.
  • The more direct you start up front, the easier appointment booking becomes
These Prospects Respond. They Are All Qualified.
Which one is the easiest to book into an appointment?
Hey [X], is your service DWY or DFY?
Hey [X], are you taking on more clients?
Hey [NAME]... we recently scaled past $80k/mo MRR @ 80% margins with cold outreach, by helping B2B founders book 5+ qualified calls/day.
If we could show you how to do the same, would that be worth a chat?

You are making your job INCREDIBLY harder by forcing leads into sales related DMs.
Instead, you want to focus on already interested leads, and just nudge them along.
The structure:
  1. Hey [NAME] + we [NICHE SPECIFIC PROOF].
  1. Keep it 2-3 sentences
Phase 2: The Qualification Phase

For now, we're going to assume the prospect is interested and has responded positively:

The MOST Important Question In The Entire Script:
This is RELATIVE to the pain point your offer solves:
…how much money have you invested in ads this month so far?
…how many leads do you usually generate with content?
…how much are you charging for your highest ticket offer?
This question does multiple things at once:
1. It tells you if they're a fit
  • If they say "0 calls" they have a lead generation problem.
  • If they say "50 calls" they are likely not in enough pain to buy.
2. It positions you as an expert (frame)
  • By asking them, you're showing them you know what you're talking about.
  • Imagine you walk into your doctor's office and without asking ANY questions, he starts spouting random medicines for you to take. What would you think?
  • It's the same thing as you saying "I can help" without understanding ANYTHING.

3. It gets them to admit they have a problem
  • They are subconciously ackowledging they need your help.
  • Becase THEY admitted it. (Confirmation Bias)
Phase 3: The Problem Probing Phase
Think of yourself like a doctor: Unless your prospect is in pain, they are NOT going to buy your medicine. That's why you need to keep asking questions UNTIL a symptom is clear.
This goes without saying, but always ackowledge first. Be a human.
Phase 4: The Bridging Phase

Once you've identified the pain, you've earned the right to introduce your solution.
But HOW you introduce it matters.
Most people list features. Nobody cares.
Instead, you frame it as a DIRECT answer to their PAIN.

You go to your doctor with acne. Does he say:
I'm prescribing you a gelatin capsule with 20mg of isotretinoin, manufactured in a facility with FDA approval, using advanced molecular synthesis..."
Or does he just say:
Take it twice a day for 2-3 monhts and it will clear your acne.
The former is what you sound like if you DON'T do this.
That's why you need to tie the call-to-action to the pain point
Once they've agreed, you can send them your calendar link.
  • If you're using the script across multiple platforms, create unique calendar links.
  • This script works best for social platforms (Instagram, Facebook, X)
  • CAN work on Linkedin but probably not from pure cold outreach.
Phase 5: Follow-Ups & Post-Booking Sequence
Here's the reality: Most people will NOT book immediately. Humans get busy.
So, once your send your calendar link, your job is NOT done.
You need to CONSTANTLY be following up once you've sent the calendar link.
The MORE you follow, the more calls you book. For example:

1
First DM: 30% Book
2
Follow-Up #1: +15% Book
3
Follow-Up #2: +10% Book
4
Follow Up 3: +8%
5
Follow Up 4: Another 5%
6
Follow Up 5: Another 1%
The stats aren't exact, but this is actually what happens.
Post-Booking Lead Nurturing
Once your lead books a call, your job is STILL not done.
20-30% of people who book will NOT show (higher if colder).
This is a force ACTIVELY going against you, so to fight it, we are going to do two things:
1. Post-booking confir
  • Instantly get them to CONFIRM the appointment (via email)
  • If you've setup a Thank You page, this will help.
2. Post-booking sales asset (CRITICAL)
  • After they book, they NEED to watch your VSL.
  • This gets them to show-up more educated and ready to buy.
  • They come to the call asking "how do we get started" instead of "tell me about what you do"
  • If you've done it correctly, a VSL should turn sales calls into objectionless closes.
3. Pre-call sequence
  • You want to setup 3 different types of sequences going out:
  • #1 | Calendar reminders of the event (SMS + Email)
  • #2 | Post-booking sequence for SMS/Whatsapp
  • #3 | Post-booking email nurturing sequence
These work WITH the VSL to get the prospect to be more likely to show up and close.
This video is SPECIFCALLY on the DM script but if you want one on these, let me know.
Final Phase: Objection Handling
  • In an ideal world, all you need to do is follow the script and book sales calls.
  • In the REAL world, somewhere along the way, a prospect will throw an objection.

There are TWO types of Objections:
1
Objections Around YOU/Your Company
"I need to think about it"…
"I've been burnt out before…"
"This is too expensive"…
2
Objections Around your OFFER/Vehicle
"Cold outreach hurts my brand"
"Cold outreach is too unscalable"
"I don't have time to do cold DMs"
1
Best Practices:
  • If a prospect gets an objection in the DMs, that is GOOD. It allows you to handle it, to make the call easier.
  • For objections around YOU, the key is to demonstrate value FAST. (Eg. results)
  • For objections around your OFFER, you handle it by breaking their BELIEFS.
  • Create a section in your script just for objections. Every time you handle an objection, put it there.

Want A Custom DM Script That Books You Calls In 24 Hours?
If you use ANY sort of DMs right now to book appointments or sales, and you want a script that actually converts, we will build you a custom script, completely done for you. It will be:
  • Specific to your niche & exact offer
  • Specific objection handlers YOU are getting.
  • Includes a custom Loom showing you how to use it.
  • Delivered within 24 hours or less.
And here's the guarantee: If it doesn't book you X2 more appointments or sales than your current script after 20 conversations, you don't pay anything AND we will keep iterating it until it does.
If You Want This, Book A 1/1 Call Below:
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